Laya Healthcare

Category:

Case Study

The Client 

Laya healthcare is the second largest provider of private health insurance in Ireland with more than half a million members. With a dedicated and passionate team of over 450 people

Target Market/Industry

With the return of children to school. Laya wanted to mark the occasion with a little goodies box for young children.

The Brief

The campaign was titled Laya’s Super Troopers and Opus were tasked with giving each pod a goodie box packed with practical everyday school and fun exercise promotional items.

The Challenge

Sourcing off beat stationary items and selecting unusual promotional items that are engaging and fitness related.

The Solution

A branded box filled with pencil case, dual eraser and pencil sharpener, compact pencil and ruler set. To add some fun, we included a fold away frisbee with case and a pedometer that linked in well with Laya’s health ethos.

The Result

A surprise box packed with lots of goodies. The Children thought Christmas had come early. Our client was delighted with our suggested gifts, and all looked great branded up.

 – they look great, just what we were after – thank you!”

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