LinkedIn

Case Study

The Client

LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is mainly used for professional networking,

Target Market/Industry

Young graduate students looking to pursue a career in LinkedIn and professional sectors. The giveaway to be used at recruitment events.

The Brief

To assemble a quality range of Premium Promotional Products to be given out by the in-house recruitment team at events. To supply a range of Promotional Products that would create a lasting memory with potential candidates.  Opus Promotions had to stock and dispatch products to time critical recruitment events all over Ireland.

The Challenge

To think what do student use daily…?  The range had to be easy to pack, store and transport to events.  The range had to be varied enough to encourage interest from potential graduates, without compromising the client’s return on investment. The whole range had to be branded in colours that matched and ensured it conformed to the Linkedin brand guidelines.

The Solution

To grab real interested we chose to use some quality leading brands like the Durable Camelback water bottle, the ecoffee Travel Mug, we also selected an A5 premium hard back notebooks and aluminium pen.

Everything produced for Linkedin had to reflect professionalism and quality which is at the heart on the LinkedIn ethos.

The Result

The range of Products selected went down a treat. Graduates obviously know quality when they see it.  This is the result of getting the right Promotional giveaway for your targeted audience.  We had great feedback from our client with queues of graduates trying to get to their stand.